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Nov 19, 2023

Whitepaper: The Unified API Approach to Building Product Integrations

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mins

We just published our latest whitepaper "The Unified API Approach to Building Product Integrations". This is a one stop guide for every product owner, CTO, product leader or a C-suite executive building a SaaS product.

If you are working on a SaaS tool, you are invariably developing a load of product/customer-facing integrations. After all, that's what the data says.

Not to worry. This guide will help you better plan your integration strategy and also show you how unified APIs can help you launch integrations 10x faster.

In this guide, we deep dive into the following topics:

  • What is a unified API and when to use one
  • The components of unified API
  • The ROI of using a unified API
  • Factors to consider before choosing a unified API provider
  • Comparative analysis of different approaches to building integrations
  • Build vs Buy: What should be your integration strategy?
  • Integration challenges for startups and how to address them

Download your guide here.

Developers
Mar 20, 2024

API Monitoring and Logging

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mins

In the world of APIs, it's not enough to implement security measures and then sit back, hoping everything stays safe. The digital landscape is dynamic, and threats are ever-evolving. 

Why do you need to monitor your APIs regularly

Real-time monitoring provides an extra layer of protection by actively watching API traffic for any anomalies or suspicious patterns.

For instance - 

  • It can spot a sudden surge in requests from a single IP address, which could be a sign of a distributed denial-of-service (DDoS) attack. 
  • It can also detect multiple failed login attempts in quick succession, indicating a potential brute-force attack. 

In both cases, real-time monitoring can trigger alerts or automated responses, helping you take immediate action to safeguard your API and data.

API Logging

Now, on similar lines, imagine having a detailed diary of every interaction and event within your home, from visitors to when and how they entered. Logging mechanisms in API security serve a similar purpose - they provide a detailed record of API activities, serving as a digital trail of events.

Logging is not just about compliance; it's about visibility and accountability. By implementing logging, you create a historical archive of who accessed your API, what they did, and when they did it. This not only helps you trace back and investigate incidents but also aids in understanding usage patterns and identifying potential vulnerabilities.

To ensure robust API security, your logging mechanisms should capture a wide range of information, including request and response data, user identities, IP addresses, timestamps, and error messages. This data can be invaluable for forensic analysis and incident response. 

API monitoring

Combining logging with real-time monitoring amplifies your security posture. When unusual or suspicious activities are detected in real-time, the corresponding log entries provide context and a historical perspective, making it easier to determine the extent and impact of a security breach.

Based on factors like performance monitoring, security, scalability, ease of use, and budget constraints, you can choose a suitable API monitoring and logging tool for your application.

Access Logs and Issues in one page

This is exactly what Knit does. Along with allowing you access to data from 50+ APIs with a single unified API, it also completely takes care of API logging and monitoring. 

It offers a detailed Logs and Issues page that gives you a one page historical overview of all your webhooks and integrated accounts. It includes a number of API calls and provides necessary filters to choose your criterion. This helps you to always stay on top of user data and effectively manage your APIs.

API monitoring & logging

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Insights
Oct 30, 2023

Unified API: ROI Calculator

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mins

As integrations gain more popularity and importance for SaaS businesses, most companies focus on the macro benefits offered, in terms of addressing customer needs, user retention, etc. 

We have discussed all of that in our detailed article on ROI of Unified API

However, having integrations translates to a tangible impact on a company’s bottom line which must be captured. 

In this article, we will discuss the top metrics that companies can track to measure the ROI of product integrations and attribute revenue value to them. We will also share the formulas, so that you can test it for your business.

The monetary impact of implementing unified API can be measured in terms 3 direct values as well as a host of costs saved per integration. We will discuss all of them below.

Note: Typically, it takes a SaaS developer 4 weeks to 3 months  to build and launch just one API integration — from planning, design and development to implementation, testing and documentation. The number can be as high as 9 months. For the sake of simplicity, we will take the most conservative number i.e. the minimum it would take you to launch one customer facing integration – 4 weeks.

1. Additional Value Unlocked with Each New Integration

When a new integration is added, it opens doors to new customers who are loyalists with the product being integrated. This leads to new revenue which can be added.

To calculate the revenue add:

  1. Number of customers with the partner X (% of these customers who could potentially become your customers/100) = Total new opportunities
  2. Total new opportunities X (Your average close rate/ 100) = Estimated new customers
  3. Estimated new customers X average annual revenue per customer = Additional revenue generated via integrations

Taking a few assumptions such as:

  • Your average close rate = 5% 
  • Average revenue per customer = $5000

Additional revenue with each integration can be:

  1. 10,000 X (1/100) = 100 new opportunities
  2. 100 X (5/100) = 5 new customers
  3. 5 X USD 5,000 = USD 25,000
Each new integration has the potential to unlock ~USD 25K or more to your revenue base each year. 

2. Accelerated Sales Cycle and Revenue Realization Time

Next, you need to calculate how integrations impact your sales cycle and revenue realization timelines.

Compare how long it takes for your sales team to close deals when integrations are involved versus when there is no integration requirement or you don’t have the requisite integrations. 

Suppose if you are able to close the deals with integrations 3 weeks faster, then the ROI translates to: 

No of weeks saved X annual customer revenue/ 52

= 3 X (5000/ 52)

= 3 X 96

= ~USD 280/ customer

If you build integration in-house, the delay in deal completion due to the longer integration launch time can cost you ~USD 300 per customer. Plus, the

Retention and Renewals

Integrations directly have an impact on customer retention and renewals. If you offer mission critical integrations, chances are your recurring revenue from existing customers will increase. To calculate the ROI and revenue addition from this angle, you need to: Capture the renewal rate of customers using integrations. 

Let’s say renewal rate is 20% higher than those who don’t use integrations, then the ROI becomes:

Number of customers renewing without integrations: 100 

Number of customers renewing with integrations: 120 

Annual revenue per customer: USD 5000

Then,

Additional revenue due to integrations: Average revenue per customer X Additional customers due to integrations

= USD 5000 X 20

=~USD 100,000

Total Cost Saved with Unified APIs

Once you have a clear picture of the revenue derived through integrations, let’s look at how unified API makes this revenue realization faster, greater and better:

Assumptions:

Salary of a developer: USD 125K

Average time spent in building one integration: 6 weeks*

Average time spent on maintaining integrations every week: 10 hours 

*This is a very conservative estimate. In reality, it usually takes more than 6 weeks to launch one integration

From a simple cost perspective, the ROI of using a unified API vs a DIY approach translates to 20X cost savings in direct monetary terms.

Other RoI Metrics

Some of the other areas to gauge the increase in ROI with unified API include:

Assumptions:

Annual revenue per customer: USD 5,000

Minimum average time spent in building one integration: 6 weeks

Average annual revenue of a big deal: USD 70,000

Average time spent on maintaining integrations: 10 hours/ week

It is evident that both from a cost and income lens, a unified API brings along significant ROI which reflects tangible impact on the business revenue. 

Note: We have taken a very conservative measure while choosing average time to build integrations, average developer salary and number of people associated with building integrations. 

In reality, one integration can take up to a quarter to build one integration, the average annual compensation package of a developer can be up to $250,000 and along with one or more developer(s), a single integration also requires the bandwidth of product managers, design team or project managers. This means the cost incurred for building integrations in-house is actually higher.  

You can put the formulas above in an Excel sheet and check how much every integration is costing you each week. Download this ROI Calculator for your future reference.

Ready to build?

Are you looking to accelerate your product roadmap, let Knit take care of your integrations so that your developers can focus on core product features. Let us save your time and cost.

Get your API keys or book a quick call with one of our experts for a more customized plan

Developers
Oct 24, 2023

Common API Security FAQs Developers Must Read

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mins

Note: This is a part of our API Security series where we solve common developer queries in detail with how-to guides, common examples, code snippets and a ready to use security checklist. Feel free to check other articles on topics such as authentication methods, rate limiting, API monitoring and more.

Below are some common API security FAQs that serve as a valuable resource for understanding, implementing, and maintaining the robust security measures necessary to protect your APIs and the valuable data they handle - 

1. How to handle when a token expires – generate and store new?

When an authentication token used with your API expires, the best practice is to generate a new token and update it in your application's authentication system. 

This process often involves sending a request to the authentication server, such as an OAuth 2.0 token endpoint, with necessary credentials to obtain a fresh token. 

The new token should then be securely stored and used for subsequent API requests. Make sure to handle token expiration gracefully in your application code by checking the token's expiration time and obtaining a new one before it expires to avoid disruptions in API access.

2. How often should I perform security audits and testing for my APIs?

Regular security audits and testing are crucial for maintaining API security. The frequency depends on various factors, including your organization's risk tolerance, regulatory requirements, and the rate of change in your API ecosystem. 

However, as a general guideline:

  • Perform security audits during the initial API design phase.
  • Conduct security testing during the development and integration stages.
  • Schedule regular security assessments, such as vulnerability scans and penetration tests, at least annually or whenever significant changes occur.
  • Additionally, consider conducting security audits and testing in response to emerging threats or high-profile security incidents.

3. What should I do in case of a security breach involving my API?

In the unfortunate event of a security breach involving your API:

  • Contain the breach: Isolate affected systems or resources to prevent further damage.
  • Notify relevant parties: Inform your internal security team, management, and legal counsel.
  • Assess the scope: Determine the extent of the breach, what data may have been compromised, and how the breach occurred.
  • Mitigate the issue: Address the security vulnerability or weakness that led to the breach. Patch any vulnerabilities and secure access points.
  • Notify affected parties: Depending on data protection laws and regulations, you may need to notify affected customers or users about the breach.
  • Enhance security: Review and strengthen your API security measures to prevent future breaches. Update security policies and train your team on security best practices.
  • Cooperate with authorities: If required by law, cooperate with law enforcement agencies or data protection authorities during investigations.
  • Communicate ethically: Maintain clear and transparent communication with stakeholders, including affected parties, throughout the incident response process.

Remember, having a well-documented incident response plan in place beforehand can greatly streamline your actions in case of a security breach involving your API.

4. How can I monitor and log API activity for security purposes?

Monitoring and logging API activity is essential for security. To achieve this, consider implementing the following:

  • Utilize logging libraries: Use logging libraries or frameworks in your application code to record API interactions, including request details, response data, timestamps, and client information.
  • Leverage API gateways: API gateways often provide built-in logging and monitoring features. They can capture data like request/response payloads, error codes, and client IPs.
  • Utilize third-party tools: Explore security information and event management (SIEM) solutions, log analysis tools, or dedicated API monitoring services to centralize and analyze API logs.
  • Set up alerts: Configure alerts and notifications based on predefined security thresholds, such as unusual request patterns, high error rates, or suspicious activities, to take immediate action when necessary.

For example – Knit has a dedicated Logs and Issues page where status each API call and webhook for all your integrated accounts is available for a quick review on a single page. Moreover, Knit continuously monitors all integrations and sends you automated alerts whenever a security threshold is reached.

Developers
Oct 24, 2023

How to Evaluate API Security of a Third Party API Provider

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mins

Note: This is a part of our API Security series where we solve common developer queries in detail with how-to guides, common examples, code snippets and a ready to use security checklist. Feel free to check other articles on topics such as authentication methods, rate limiting, API monitoring and more.

Using third party apps like unified APIs or workflow automation tools for efficiently building and managing integrations is common practice today. 

Read: Build or Buy: best product integration strategy for SaaS businesses

How to evaluate third-party APIs

Before integrating a third-party API into your system; you should ensure they're trustworthy and won't compromise your security. Here’s what you need to ensure:

1. Research thoroughly

Begin by conducting extensive research on the API provider. Consider their reputation, history of security incidents, and customer reviews. Choose providers with a proven track record of security.

Note: Knit is the only unified API in the market today that does not store a copy of your end user’s data thus ensuring the maximum security while fetching and syncing data. Learn more 

2. Review documentation

Carefully review the API documentation provided by the third party. Look for security-related information, such as authentication methods, data encryption, and rate limiting. Ensure that the documentation is comprehensive and up-to-date.

3. Test security

Perform security testing, including vulnerability assessments and penetration testing, on the third-party API. This simulates potential attacks and helps identify weaknesses in the API's security controls.

4. Check compliance 

Ensure that the third-party API complies with industry standards and regulations, such as GDPR, HIPAA, SOC2, or PCI DSS, depending on your specific requirements. Learn more

5. Assess authentication and authorization protocols

Assess the API's authentication and authorization mechanisms. Verify that it supports secure authentication methods like OAuth, API keys, or JWT, and that it allows for granular access control.

6. Check data encryption methods

Confirm that data transmitted to and from the API is encrypted using protocols like HTTPS. Encryption safeguards data during transit, preventing eavesdropping.

7. Consider rate limiting practices

Check if the API provider offers rate limiting to prevent abuse and protect against denial-of-service (DoS) attacks. Learn more on Rate Limiting Best Practices

8. Review incident response plan

Inquire about the API provider's incident response plan. Understand how they handle security incidents, disclose breaches, and communicate with customers.

Implement risk mitigation strategies

Once you've evaluated and decided to integrate a third-party API, it's vital to put safeguards in place to mitigate potential risks, even when you fully trust your provider:

1. API gateway

Implement an API gateway as an intermediary layer between your application and the third-party API. This allows you to add an extra level of security, perform authentication and authorization checks, and apply rate limiting if the third-party API lacks these features.

2. Security tokens

Utilize security tokens like API keys or OAuth tokens for authentication with the third-party API. Protect these tokens as sensitive credentials and rotate them regularly.

3. Data validation

Implement data validation to sanitize and validate data exchanged with the third-party API. This helps prevent injection attacks and ensures data integrity.

4. Monitoring and Logging

Continuously monitor the interactions with the third-party API for suspicious activities. Implement robust logging to record API transactions and responses for auditing and incident response.

5. Rate limiting and throttling

Apply rate limiting and throttling on your side to control the volume of requests made to the third-party API. This can help protect your system from unexpected spikes and ensure fair usage.

6. Error handling

Implement proper error handling for interactions with the third-party API. This includes handling API outages gracefully and providing informative error messages to users.

7. Fallback mechanisms

Plan for contingencies if the third-party API becomes unavailable or experiences issues. Implement fallback mechanisms to maintain the functionality of your application.

8. Regular updates

Stay updated with changes and updates from the third-party API provider. Ensure your integration remains compatible with their evolving security features and recommendations.

By diligently evaluating third-party APIs and implementing safeguards, you can harness the benefits of external APIs while safeguarding your system's integrity and security. It's a delicate balance between innovation and protection that's essential in today's interconnected digital landscape.

Take your API security to the next level

If you are looking for a unified API provider that takes API and data security seriously, you can try Knit. It doesn’t store any of your user data and uses the latest tools to stay on top of any potential issues while complying with security standards such as SOC2, GDPR, and ISO27001.

Get your API keys or talk to our experts to discuss your customization needs

Developers
Oct 24, 2023

Quick Guide to API Lifecycle Management and Decommissioning

11
mins

Note: This is a part of our API Security series where we solve common developer queries in detail with how-to guides, common examples, code snippets and a ready to use security checklist. Feel free to check other articles on topics such as authentication methods, rate limiting, API monitoring and more.

Securing your APIs is not a one-time effort but a journey that begins at the very inception of your API idea and continues throughout its entire lifecycle.

While much attention is often devoted to the creation and maintenance of APIs, the process of API lifecycle management and decommissioning is sometimes overlooked, though it is a vital component of any organization's IT strategy. Neglecting this phase can lead to security vulnerabilities, data privacy issues, and operational headaches. In this article, we will discuss the reasons behind API decommissioning, best practices for doing so, and the significance of a well-executed exit strategy to ensure that your API landscape remains secure, efficient, and resilient from inception to retirement.

Stages in API Lifecycle

Following are some of the key phases in a API’s lifecycle —

1. Design phase

Security should be a foundational consideration in the design phase. Consider access controls, data encryption, and authentication mechanisms right from the start. This is where you lay the groundwork for a secure API.

Read: API Security 101 where we discussed all these in details

2. Development phase

During development, follow secure coding practices and conduct code reviews to catch potential vulnerabilities. Implement input validation, sanitize user inputs, and enforce least privilege principles to reduce attack surfaces.

3. Deployment phase

As you deploy your API, configure security settings, such as firewalls, intrusion detection systems, and access controls. Use HTTPS to encrypt data in transit and ensure secure server configurations.

4, Operations phase

Continuously monitor your API in production. Implement real-time security monitoring and logging to detect and respond to threats promptly. Regularly update dependencies and patches to keep your API secure against known vulnerabilities.

5. Retirement Phase

Even when an API is no longer in active use, its data and code may still pose a security risk. Securely decommission APIs by revoking access, deleting sensitive data, and disabling unnecessary endpoints. This phase ensures that the legacy of your API doesn't become a liability.

API Decommissioning best practices

The retirement of an API is often overlooked but is just as critical to security as its deployment. Think of it as responsibly dismantling a building to prevent accidents. Securely decommissioning APIs involves a systematic process to minimize potential risks:

  • Identify legacy APIs: First, identify APIs that are no longer in use or have become obsolete. Keep a record of which endpoints and resources they access.
  • Audit access: Ensure that access to these APIs is restricted to only authorized personnel. Remove unnecessary user privileges and access rights.
  • Data cleanup: Delete any sensitive or confidential data associated with retired APIs. Ensure that data is properly archived or anonymized as required by data protection regulations.
  • Update documentation: Update your documentation to reflect the retirement status of the API. Make it clear that the API is no longer supported or actively maintained.
  • Redirect or disable: Consider implementing redirection mechanisms for clients still attempting to access the retired API, guiding them to more current alternatives. Alternatively, disable the API entirely if no further use is expected.

By considering security at every phase of the API lifecycle and ensuring secure decommissioning, you not only protect your digital assets but also demonstrate a commitment to safeguarding sensitive data and maintaining the trust of your users and partners.

Related Reading

API Security best practices