Top Merge.dev Alternatives in 2025 : Best Unified API Platforms Compared

Why Consider Merge.dev Alternatives?

Merge.dev is a popular unified API provider, offering simplified integrations for SaaS companies across HRIS, ATS, CRM, accounting, and more. However, businesses with specialized requirements—such as real-time sync, enhanced security, flexible authentication, or unique integration needs—are increasingly seeking alternative platforms better suited to their tech stack and scalability goals.

One standout option is Knit, a webhook-based unified API platform built for real-time data synchronization and zero data storage. Knit supports a wide range of integration categories, making it a top choice for organizations that prioritize performance and compliance

What is Merge.dev? Overview & Limitations

Key Benefits of Merge.dev:

  • Unified API across multiple business domains
  • Well-documented SDKs
  • Standardized data models
  • Enterprise-grade security protocols

Notable Limitations:

  • High platform fees for high-usage applications
  • Limited UI customization for authentication
  • Polling-based data architecture (no real-time support)
  • Data storage policies may not meet strict compliance standards

1. Knit

Overview: Knit offers a webhook-based, event-driven unified API that eliminates polling. With support for 12+ integration categories and a zero data storage model, it's built for real-time sync and top-tier security.

Key Features:

  • Real-time webhooks (no polling)
  • Zero data retention policy
  • 12+ integration categories including communications, e-signature, and ticketing
  • Custom data mapping without code
  • Bi-directional sync (read/write support)

Ideal For: Security-conscious and real-time-first organizations in HRtech, Marketing and Sales Tech

Pricing: Starts at $399/month; transparent, scalable pricing

2. Finch

Overview: Finch is purpose-built for employment-related data, offering seamless integrations for HRIS, payroll, and benefits platforms.

Key Features:

  • Deep support for employment systems
  • Simple OAuth authentication
  • Standardized employment data models
  • Developer-focused documentation

Limitations:

  • A Majority of integrations supported are manual (assisted) integrations with a once in a week frequency
  • Limited to employment systems; not suitable for broader integration needs
  • No real-time data sync (polling-based)

Ideal For: HR tech, payroll software, benefits platforms

Pricing: From $35/connection/month (read-only); custom pricing for write access

3. Apideck

Overview: Apideck focuses on delivering a unified API for HRIS and CRM Platforms

Key Features:

  • Unified API across CRM, support, and more
  • Pre-built UI components
  • Integration marketplace
  • Vault for secure authentication

Limitations:

  • Real-time support is limited
  • Focused on fewer integration categories compared to other platforms
  • Unpredictable pricing based on API calls consumed

Ideal For: Teams balancing developer control and end-user simplicity

Pricing: Starts at $250 /month for 10K API Calls

4. Workato

Overview: Workato is an embedded iPaaS platform with a low-code, visual workflow builder that simplifies integration deployment. Workato also offers unified API on top of its workflow platform

Key Features:

  • Drag-and-drop workflow creation
  • Fully white-labeled UI
  • Pre-built service connectors
  • Support for custom logic and rules

Limitations:

  • Higher setup complexity for advanced workflows
  • Limited real-time sync capabilities
  • Custom pricing may not be transparent for smaller teams

Ideal For: Companies needing visual tools and where things change for each deployment

Pricing: Custom pricing by number of customers/integrations

Choosing the Right Merge.dev Alternative

Consider the following when choosing your unified API platform:

  1. Integration Needs: Match your required integrations to platform support.
  2. Data Sync Method: Prefer webhook-based systems for real-time needs.
  3. Security & Compliance: Look for SOC 2, GDPR, and custom storage options.
  4. Authentication Experience: Evaluate UI flexibility for seamless onboarding.
  5. Technical Resources: Choose platforms that match your engineering capabilities.
  6. Pricing Transparency: Ensure long-term pricing predictability.
  7. Custom Logic Support: identify if each of your customers need custom logic or not

Tl:dr

Merge.dev remains a trusted unified API provider, but it isn’t one-size-fits-all. Knit stands out for real-time architecture and zero data storage and flexible pricing plans

Recommendation: Demo 2–3 top options to find the best fit for your use case.

Frequently Asked Questions (FAQ)

What is a unified API?

A unified API connects multiple SaaS apps via a single, consistent interface—simplifying third-party integrations for developers.

Which platform supports custom integrations?

All listed alternatives support custom integrations. Nango and Knit offer the most flexibility.

What’s the most cost-effective choice for startups?

Nango offers a free open-source option. Knit provides predictable pricing for growing teams.

How do these platforms handle security?

All providers offer SOC 2 compliance. Knit leads with zero data storage; others rely on caching or temporary storage.

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